West One Loans has strengthened its newly structured Mortgages Division with the appointment of two new Regional Account Managers. This is part of its continued drive to expand regional support and deepen broker relationships across the UK, providing intermediaries with dedicated support across West One’s residential mortgage and buy-to-let product ranges.
Asad Ali has joined the team covering the North West of England, while Jason Ruse takes up a role focused on Central London. Both report to Paul Huxter, Head of Intermediary Sales and Distribution at West One.
Asad brings over a decade of experience as a Business Development Manager, having previously held a similar role at Santander. Jason brings extensive leadership experience from across the insurance and finance sectors, most recently at The Exeter, where he held a senior position.
These appointments mark another step in West One’s commitment to providing brokers with greater regional access and support, helping them to deliver better outcomes for clients. With a focus on in-person engagement, the new hires enhance the lender’s reach in two important territories for residential, second charge, and buy-to-let lending.
Paul Huxter, Head of Intermediary Sales and Distribution at West One, says,
“We’re delighted to welcome Jason and Asad to the team. Their combined experience and deep understanding of intermediary relationships will be invaluable as we continue to strengthen our presence in key regions. These appointments reflect our commitment to providing brokers with the local support and expertise they need to deliver the best outcomes for their clients.”
