Vida has expanded its specialist Buy to Let (BTL) offering with the introduction of a Consumer Buy to Let product range, reinforcing its commitment to supporting a broader spectrum of landlords. This range is designed for accidental and non-professional landlords—those who have inherited or been gifted property—and provides a more accessible route into the regulated BTL market. With Consumer Buy to Let mortgages, customers benefit from the additional protections that come with regulated lending, helping brokers better serve clients who may not fit the traditional landlord profile.
This enhancement forms part of a wider, ongoing evolution of Vida’s BTL proposition, aimed at delivering flexible, real-world solutions that reflect the changing needs of landlords and the intermediary market.
As part of this continued development, Vida has also introduced:
Holiday Buy to Let: A specialist product range designed to support short-term rental investments in popular UK holiday destinations. Available for both individual and portfolio landlords, these products cater to purchases and remortgages, whether clients are entering the market for the first time or expanding their portfolios.
Let to Move On: A flexible proposition that considers applicants who are letting their property to buy, rent, or ‘move on’—whether relocating abroad, moving in with family, or still deciding their next steps. This approach applies across the full BTL range, offering brokers more options for clients navigating life transitions.
Ross Williams, Head of Mortgage Product Management at Vida, commented:
“We’re proud to be evolving our Buy to Let offering in ways that reflect the real-world needs of landlords and the brokers who support them. Introducing our Consumer BTL range marks an important milestone, but it’s the broader enhancements—such as our Holiday Let and Let to Move On propositions announced last week — that truly reflect our commitment to listening to intermediaries and delivering specialist solutions that meet real market needs of customers.
With these updates, Vida reinforces its position as a genuine BTL specialist, offering competitive products tailored to the diverse requirements of today’s landlords.”
