Vida Homeloans has announced a series of strategic enhancements to its mortgage proposition, reinforcing its commitment to helping more people find a place to call home. These changes reflect Vida’s ongoing mission to support underserved borrowers and provide greater flexibility in a changing market.
Lending Up to 7x LTI for Higher-Income Applicants
Vida now offers lending up to 7x loan-to-income (LTI) for applicants with a minimum income of £60,000 per annum, up to 90% loan-to-value (LTV). This enhancement is designed to support professionals with strong earning potential who are seeking to step onto or move up the property ladder in today’s competitive housing landscape.
Lower Income Threshold for Higher LTI Borrowing
Recognising the need for broader access to higher LTI borrowing, Vida has reduced the minimum income requirement from £60,000 to £40,000 per annum for customers seeking to borrow at 4.5x LTI and above (to a maximum of 6 times). This change opens up greater affordability options for a wider range of borrowers, including those in emerging careers or with growing income trajectories.
New 95% LTV Product for Borrowers with Recent Adverse Credit
Vida is also introducing 95% LTV products on the Vida 6 Credit Tier, offering specialist support for borrowers with recent adverse credit histories. These products reflect Vida’s belief that financial setbacks shouldn’t be a barrier to homeownership and provide a pathway for customers rebuilding their credit to secure a place of their own.
Rate Reductions to Support Affordability
In addition to these affordability enhancements, Vida is reducing rates across its product range—passing on savings to customers to further support affordability. Rates are being cut by up to 0.59% on Buy-to-Let (BTL) products and up to 0.65% on Residential mortgages, helping more people access the financing they need at a lower cost.
Ross Williams, Head of Product Management at Vida Homeloans, commented:
“These enhancements are always more than just product updates—they’re a reflection of our purpose. At Vida, we believe everyone deserves the opportunity to find a place to call home. By expanding our criteria and introducing new solutions, we’re making that belief a reality for more people every day.”
Sophie Waugh, Mortgage Technical Manager at John Charcol, commented:
“Vida’s latest changes are a game-changer for customers who’ve traditionally found it hard to access the mortgage market. The increased LTI limits and reduced income thresholds mean more people—especially those early in their careers or recovering from financial setbacks—can now take real steps toward homeownership. As a broker, it’s incredibly rewarding to be able to offer solutions that genuinely reflect the realities of our clients’ lives.”
