Just Mortgages has announced the appointment of Olivia Moss as its first ever marketing and communications director. The newly created role marks a strategic step forward in the group’s continued journey of growth, innovation and digital transformation across financial services, estate agency and lettings.
Olivia brings more than two decades of experience across marketing and communications and a proven track record of building brands and shaping high-performing, customer-led cultures. She joins from L&Q where she led brand strategy and digital transformation, taking L&Q from a social housing provider to one of the country’s leading residential developers. Prior to that, Olivia was part of the team that shaped Virgin Media. Her leadership and ability to navigate complex marketing landscapes have been key to her success.
In this newly-created role, Olivia will be responsible for further elevating the Spicerhaart brands across estate agency, lettings and financial services, through a multi-channel approach. Her remit includes Just Mortgages – one of the UK’s largest mortgage brokerages – as well as estate agency brands, haart, Haybrook, Darlows, Felicity J Lord, Butters John Bee, Howards and Chewton Rose.
With more than 150 Just Mortgages brokers based in Spicerhaart estate agency branches across the UK, a key part of Olivia’s role will be ensuring there is consistency in marketing and communications, while driving deeper collaboration and digital transformation including a greater focus on video.
Olivia said: “I bring a strong track record of leading cultural change, bringing teams together around a clear vision and aligning marketing closely with commercial goals. I’m a big believer that the best results come when everyone is pulling in the same direction, with collaborative input in the strategy, shared ownership and energy behind the outcome.
“Through the combination of its established estate agency brands and financial services expertise with Just Mortgages, Spicerhaart offers incredible scale and ambition and I’m excited to be part of its next chapter. My role will be about bringing together brand, digital, data and people in supporting the organisation’s drive to achieve meaningful growth, both locally and nationally.
“With its significant footprint of 650 brokers nationwide, I’m particularly excited to be working with the team at Just Mortgages as it continues to grow from strength to strength. This is a fantastic opportunity to further elevate the brand within the intermediary and wider financial services sector, while showcasing the expertise, value and support it offers to brokers and customers.”
Paul Smith, founder and chairman of Spicerhaart, added: “Appointing our very first marketing and communications director is a landmark moment for the business and a clear statement of intent as we position ourselves for growth in a rapidly-changing landscape. Olivia’s track record of integrating creativity with commercial outcomes is exactly what we need as we continue to evolve at pace at Spicerhaart. Her expertise in driving brand transformation and her passion for delivering customer-centric marketing will be invaluable as we take forward our exciting plans that include AI services and automation.”
John Phillips, joint group CEO, said: “Olivia’s deep expertise in building brands, delivering high-impact comms strategies and understanding of both financial services and property sectors makes her a tremendous fit for this newly created role. As Just Mortgages and the wider Spicerhaart group continues to grow at scale and respond to an ever-changing world, Olivia will play a critical role in communicating what we can offer to advisers, colleagues and customers as a forward-thinking, innovative and customer-focused business.”
