Shawbrook strengthens retail mortgage leadership with promotion of Louise Apollonio

Shawbrook has announced the promotion of Louise Apollonio to the role of Sales and Distribution Director for Retail Mortgages, reinforcing the bank’s commitment to investing in talent and building a market-leading sales and distribution capability

Related topics:  Appointments,  Specialist lending
Editor | Modern Lender
12th September 2025
Appointment 2

Shawbrook has announced the promotion of Louise Apollonio to the role of Sales and Distribution Director for Retail Mortgages, reinforcing the bank’s commitment to investing in talent and building a market-leading sales and distribution capability.

Earlier this year, Shawbrook integrated the Business Development teams at The Mortgage Lender (TML) and Bluestone Mortgages, creating a single, stronger operation to enhance its retail mortgage proposition and unlock new opportunities for growth. Louise’s appointment builds on this momentum, as she takes on responsibility for shaping and delivering the sales and distribution strategy for both brands, leading their corporate account and regional BDM teams to further grow Shawbrook’s presence and proposition in the intermediary market. 

Steve Griffiths, Commercial Director for Retail Mortgages at Shawbrook, commented: “Louise’s journey is a great example of the opportunities Shawbrook provides for talented individuals to grow and develop their careers. She is widely respected by colleagues and partners alike, and her appointment strengthens our sales and distribution capability at a pivotal time. With Louise’s leadership, we’re well placed to support our intermediary partners and continue growing our presence in the retail mortgage market.”

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