Recognise Bank has appointed creative studio EveryFriday to lead a full rebrand of the specialist SME bank following a competitive pitch.
The new partnership will see EveryFriday develop a brand platform, visual identity and design system for the fast-growing UK lender, alongside the UX and UI design for a new website that will support the bank’s ambitious growth plans.
Founded to support UK SMEs and property professionals, Recognise Bank is investing in building its brand and digital experience to better reflect its vision.
EveryFriday’s remit spans brand strategy, positioning, identity design and the creation of a scalable design system that brings the brand to life across every aspect of the experience.
Kalpa Patel, Head of Marketing and PR at Recognise Bank, said: “EveryFriday brought a combination of strategic thinking and creative clarity that really resonated with us. As we continue to grow as a bank, evolving our brand is an important step in strengthening how we communicate our purpose and proposition to customers and partners.”
Dan Fernandez, Executive Creative Director at EveryFriday, added: “In a world of variables and unknowns, property SMEs and brokers are crying out for a lender that gets on with it. One that can see potential and gives a fast 'yes' or 'no.' Honestly, just doing what you promise is a radical act in this space, so we’re excited to see where we can take the Recognise brand, especially with a partner who's committed to embracing what makes them important to passionate and hungry SMEs across the country”.
The new brand and digital experience are expected to launch later this year.
