Primis has added specialist lender West One to its panel of approved bridging lenders.
The move gives Primis brokers access to West One’s range of bridging products alongside the lender’s residential and buy-to-let product suites.
West One is a well-established name in the bridging market, offering both first and second charge bridging solutions across residential and semi-commercial property, with regulated or unregulated lending possible, depending on the product.
To further cement the relationship, West One will be joining upcoming Primis webinars for the Midlands, North and South of England, as well as Scotland. These webinars will introduce Primis brokers to the product and help them identify opportunities to support their clients in new ways through short-term finance
Craig Hall, Director, Strategic Partnerships at Primis parent LSL Financial Services, said: “We're delighted to welcome West One to our panel of approved bridging lenders. Over the years, West One has emerged as one of the leading names in short-term finance, with a reputation for a flexible, personalised approach and an extensive product set. Our brokers already have access to West One's residential and buy-to-let products and we're confident that adding its bridging range will prove a valuable addition to their toolkit."
Jez Quinn, Head of Sales – Short-Term Division at West One, commented, “Our expansion into bridging with Primis will help their ARs broaden their proposition, support a wider range of client needs and create new revenue opportunities. By giving advisers access to flexible short-term finance solutions, we’re enabling them to add even more value to their clients while growing their own businesses.”
