Paradigm has today (4th August 2025) announced the launch of its fourth annual ‘School of Marketing’, designed to help advisory firms boost their marketing activity, engage more effectively with clients, and grow their businesses.
Running throughout August, the ’Marketing Month’ will deliver a series of practical, easy-to-use resources including guides, blogs, infographics videos, and expert insights.
These will cover key areas of marketing for advisers, from building a strategy and improving branding, to harnessing digital tools and maximising client communication.
The School of Marketing will focus on a variety of different themes, including:
- Getting Started - understanding audiences and how to leverage the best, free marketing tools.
- Social Media - identifying the most effective platforms for advisers and top tips for usage, including TikTok.
- Brand Building - personal branding, raising awareness, and case studies from industry rebrands.
- E-mail Marketing - GDPR compliance and best practice for impactful campaigns.
- Websites - optimising content, maximising potential, SEO techniques, and using chatbots and the power of AI to enhance client journeys.
- Strategy and Measurement - planning activity and tracking success
This year’s programme will again feature exclusive contributions from Paradigm’s lender and provider partners, who will share their own marketing expertise through audio soundbites released across social media channels.
For full information on Paradigm’s School of Marketing taking place throughout August, please visit: https://www.paradigm.co.uk/services/marketing-month-2025
Riona Mulherin, Director of Marketing & Operations at Paradigm Mortgage Services, commented:
“We’re very pleased to be able to launch our fourth annual School of Marketing, providing firms with another summer of dedicated support to refresh and improve their marketing activity. Whether firms are starting from scratch or looking to fine-tune their existing strategy, our programme is designed to be practical, accessible, and deliver real results.
“Advisers are busy, and marketing can often be overlooked, but even small changes can make a big difference to client engagement and lead generation. Over the coming weeks, we’ll guide firms through the tools and techniques that can help them stand out in a competitive market and strengthen their relationships with existing and prospective clients.”
