Mortgage Advice Bureau (MAB) has acquired HomeOwners Alliance Ltd (HOA) in a strategic move to strengthen its presence earlier in the home-buying journey and expand its role across the wider property ecosystem.
The acquisition sees MAB take a 100% stake in HOA from its founders and Smoove Limited.
HOA is a UK consumer platform attracting millions of web visits annually, providing guidance, tools, and services to homeowners and prospective buyers. The acquisition supports MAB’s strategy to expand its presence across the wider home-moving ecosystem, enabling earlier engagement with consumers in the homebuying journey and extending beyond the point of mortgage advice.
It also strengthens MAB’s positioning ahead of any potential changes arising from the Government’s ongoing home-selling and buying consultation. In addition to introducing mortgage customers, HOA will align with MAB’s preferred suppliers across the wider home-moving process.
Through the integration and enhancement of HOA’s digital platform, the Group expects to:
- Expand its reach to consumers earlier in the homebuying process
- Increase lead volumes and extend the range of services available, including protection
- Strengthen connections between mortgage advice and complementary home-moving services
Ben Thompson, Director of Home Moving Strategy at Mortgage Advice Bureau, commented: “HomeOwners Alliance has built a strong reputation as a trusted source of information for homeowners and prospective buyers. This acquisition strengthens our ability to engage with customers earlier in their homebuying journey and supports our strategy to broaden MAB’s role across the wider home-moving process. We’re pleased to welcome HomeOwners Alliance to the Group and look forward to supporting its continued growth.”
Paula Higgins, Founder and CEO of HomeOwners Alliance, added: “HomeOwners Alliance was created to help people navigate one of the biggest financial decisions of their lives. By joining Mortgage Advice Bureau, we will benefit from additional resources and reach, allowing us to expand the guidance, tools, and research we provide. We will continue to operate independently, retaining a strong voice for consumers, and are excited about our growth plans under MAB’s ownership.”
