LifeSearch, one of the UK’s leading protection advice specialists, has partnered with Snoop, the free money management app that helps users track spending, cut bills, and manage their finances in one place. The partnership continues LifeSearch's push to reach consumers who might otherwise overlook protection insurance altogether, embedding cover into the financial tools and platforms people already trust and use daily.
Snoop users will now have direct access to life insurance quotes through the app, with the option to buy a policy online through a LifeSearch-powered journey. Anyone needing advice or with more complex queries will be directed to LifeSearch’s team of specialist protection advisers.
Ed Axon, Chief Growth Officer at LifeSearch, said: "Snoop's users are already thinking proactively about their finances, which makes this a natural fit. Too many people put off protecting their income or their family financially because it feels complicated or time-consuming. By making cover accessible right where people are already managing their money, we're removing that friction - and for anyone who needs a helping hand, our advisers are there too."
Snoop uses Open Banking to securely connect to users' bank accounts and credit cards, giving them a single view of their spending across all providers. Its AI-powered technology analyses this data to identify wasteful subscriptions, poor-value renewals and bills that could be cheaper elsewhere, helping households save money and make better-informed financial decisions. The partnership with LifeSearch broadens this support by helping users think not only about where they can save money, but also about how they can make their finances more resilient.
Paul Lloyd, Chief Marketing Officer at Snoop, said: “People come to Snoop because they want a clearer view of their money and practical ways to improve their financial position. Protection has an important role to play in that, but too often it feels complicated, disconnected or easy to put off. Working with LifeSearch means we can bring protection into the everyday money-management journey, helping users understand their options and take action in a simple, trusted way.”
LifeSearch is one of the UK's leading protection advice specialists, blending technology with expert human advice. Since 1998, it has helped over one million people, families and businesses secure 1.7 million policies through its team of 280 specialist advisers. LifeSearch has innovated by embedding protection into wider conversations, reaching consumers in underserved markets to support its ambition to protect people properly.
Alongside Snoop, LifeSearch already works with a range of partners including Which?, Lloyds Banking Group, Yorkshire Building Society, Skipton Building Society, Compare the Market, MoneySuperMarket, and PensionBee. For more information, visit our partner website.
