First Mortgage, one of the UK’s leading mortgage intermediaries and part of the award-winning Mortgage Advice Bureau (MAB) Group, has announced the acquisition of Kinleigh Folkard & Hayward's (KFH) Financial Services (Mortgage) division.
This acquisition is a significant entry point into the competitive London property market, accelerating First Mortgage’s expansion strategy and solidifying its presence across the South of England. It follows a period of substantial growth, including a recent partnership with Moneybox and the acquisition of Lucra Mortgages earlier this year.
KFH is one of London’s leading estate agency brands, with a trusted reputation across the capital’s property market and more than 50 branches. Integrating KFH’s mortgage division into First Mortgage will enhance the brokerage’s ability to serve homebuyers and movers across the capital.
As part of the acquisition, First Mortgage will be joined by KFH’s talented mortgage advisory team, spearheaded by Kelly Wicks and Malcolm Waldron. Their extensive experience, strong customer relationships, and extensive knowledge of the London property market will play a central role in supporting First Mortgage’s success in the region.
Ian McGrail, CEO of First Mortgage, said: “We’re genuinely excited to welcome Kelly, Malcolm, and their exceptional team into First Mortgage, whose reputation for professionalism and client care aligns perfectly with our own vision and values. Together, we look forward to building on their impressive legacy and supporting even more London customers with the high-quality advice they deserve.”
Gareth Herbert, Distribution Director, Mortgage Advice Bureau, added: “First Mortgage’s entry into the London market via the KFH acquisition is a crucial step in MAB’s strategic expansion. The immediate combination of First Mortgage’s scale and award-winning service with KFH’s extensive expertise creates a compelling proposition for London homeowners, and we’re excited for the two firms to flourish through this partnership.”
