Customer focus is at the heart of Yorkshire Building Society’s major mortgage transformation—creating a unified approach that makes it easier for people to buy, improve, and enjoy their homes.
The mutual is bringing its three separate mortgage businesses together under a single ‘Homes’ division, laying the foundation for simpler processes, faster decisions, and more consistent outcomes that deliver greater value for customers and brokers, building on each channel’s strong foundations. This marks the beginning of a journey to create a fully connected experience across all aspects of home ownership. The changes will also enable more development and innovation in ways similar to its £5K deposit mortgage, launched in 2024, ensuring it continues to deliver solutions that meet evolving customer needs.
As part of this transformation, Tom Simpson will become Managing Director of Homes, leading the new division and overseeing strategy, proposition, and distribution across Yorkshire Building Society, Accord Mortgages, and YBS Commercial. This includes oversight of mortgage advice and Intermediary partnerships, ensuring a consistent approach to growth and customer experience across all brands. Yorkshire Building Society, Accord and YBS Commercial brands will remain, and Tom will join the Accord board. His appointment signals the Society’s commitment to bringing together its expertise in home ownership and reflects the growth and innovation in home ownership.
The new division will unite the already successful residential, specialist, buy to let and commercial mortgages lending functions under one roof—creating a streamlined, integrated experience for customers and brokers.
Tom Simpson said: "I’m delighted to take on this new role at such an exciting time. By bringing together three successful businesses, we can deliver a simpler, more connected experience and respond quickly to changing needs. Our ultimate goal is to make home ownership easier and more accessible, and this transformation gives us the tools to do just that."
Simon Watson, Chief Customer Officer, said: " This transformation is about making life easier for our customers. By simplifying how we work and connecting our expertise, we can respond faster, innovate more effectively, and deliver mortgage solutions that truly make a difference. Whether it’s buying a first home, investing in property, or managing specialist needs, customers will benefit from a more joined-up approach. I’m delighted that Tom will lead this new function, bringing his experience and vision to ensure we deliver on our ambition to create a seamless, customer-focused service."
This change marks a significant step forward in the mutuals ambition to deliver a market-leading proposition for brokers and customers, building on the strong foundations and creating new opportunities for growth.
As part of the transition, Angela Norman will continue as Managing Director of YBS Commercial, and Jeremy Duncombe will continue as Managing Director of Accord Mortgages, both playing key roles within the Homes leadership team.
The transition to the new structure will be complete by 1 January 2026, ensuring Yorkshire Building Society remains focused on helping people achieve their home ownership goals—today and for the future.
