Stonebridge’s new consumer app, My Mortgage Partner, has seen over 10,000 borrowers use it in its first five weeks.
The mortgage and protection network invested hundreds of thousands of pounds in developing the app to help member firms build long-term customer relationships, with more than 100 Appointed Representative (AR) firms helping shape its design.
My Mortgage Partner is available on smartphone, tablet and desktop and syncs with Revolution, Stonebridge’s wholly-owned broker software platform.
Customers use the app to upload documents, complete the fact-find, message their adviser, and track key milestones. For existing customers, My Mortgage Partner displays details of their mortgage arrangements, with a countdown clock to the end of their current deal.
My Mortgage Partner carries each AR firm’s branding, giving them a digital presence in their customers’ pockets and helping them remain front of mind beyond completion. The mortgage countdown supports timely remortgage conversations, while tailored fact-find questions support earlier and more relevant protection discussions.
Rob Clifford, Chief Executive at Stonebridge, said: “The early uptake of My Mortgage Partner is very encouraging. We invested in the app because helping member firms maintain customer relationships beyond completion is an important part of the support we provide.
“More than 100 member firms helped shape its design, so that investment was informed by the practical needs of advisers and their customers.
“For firms, the value lies in having their own branded presence on customers’ devices, creating timely opportunities to re-engage and start the next mortgage or protection conversation. It’s about investing in technology that strengthens the customer relationship and drives lifetime value, rather than simply supporting the application process.”
