Pure Retirement has launched a new and comprehensively overhauled, and accessibility-optimised, website which focuses on improving the user experience through additional resources.
The lender’s new website also features a total of four online calculators, including two new additions- a maximum LTV calculator on the homepage enabling advisers to easily determine the maximum available LTV for their clients and an online universal interest servicing calculator, which enables advisers to easily demonstrate the benefits to their clients of making regular repayments.
Additionally, the new product comparison tables designed to aid advisers in delivering best outcomes to their clients by enabling streamlined reviewing of key lifetime mortgage features, whilean expanded resources section includes access to Pure’s marketing toolkit, and a new academy area for marketing guides and insights on understanding audiences and customers.
Consumers, meanwhile, benefit from enhanced information for new and existing customers developed to objectively inform the public and their families.
The lender’s new website has been built to ensure a simplified and user-friendly journey, with adviser feedback at the heart of the process. This has culminated in improvements to the navigation to help users find what they need quickly and view all the main sections of the website at a glance, without having to click through multiple pages. Furthermore, the site has been designed and built following best practice for accessibility in line with the globally recognised Web Content Accessibility Guidelines (WCAG) set by the World Wide Web Consortium (W3C).
Speaking of the latest developments, Pure’s Head of Distribution Scott Burman says: “The launch of the Equity Release Council’s updated standards put a spotlight on transparency and supporting advisers and consumers alike in being able to make informed decisions. As a result, the launch of our new website offers a timely reminder of our commitment to supporting advisers and their clients by putting resources and accessibility at the forefront of the user journey and providing the necessary key information to aid in making informed decisions. We look forward to continuing to update and further improve it going forward to ensure the best possible experience for all users.”
