Smart Money People has announced the appointment of Peer Jelendorf as its new Chief Executive Officer, succeeding longstanding CEO Jacqueline Dewey, who is stepping down at the end of February after nearly six years in the role. Jelendorf joins from savings and investment platform Moneybox, where he most recently served as Head of Commercial, bringing with him a strong track record in commercial growth and strategic leadership within UK fintech.
Founded in 2014, Smart Money People is the UK’s most comprehensive review site providing deeper, more detailed insight than traditional review sites to help consumers make better financial decisions. Under Jacqueline Dewey’s leadership, the business has significantly expanded its reach and platform capabilities, including the acquisition of the award-winning personal finance platform Be Clever With Your Cash, strengthening its position as a trusted voice in financial services.
Jelendorf has extensive experience in personal finance through his prior work at Boston Consulting Group, GoCompare and Moneybox. During his nearly four years tenure at Moneybox, he played a key role in driving commercial growth of their market-leading Lifetime ISA product and led the company’s pricing function. As CEO of Smart Money People, he will focus on building on the platform’s strong foundations, supporting financial services firms with actionable insight, and furthering its mission to create better outcomes for both consumers and companies.
Peer Jelendorf, CEO of Smart Money People commented:
“I’m excited to be taking on a new challenge as CEO of Smart Money People. My focus will be on the next stage of growth, building on the excellent foundations Jacqueline has put in place. Our aim is to broaden the providers we work with by deepening the value of our insights, and continuing to help consumers and financial services companies create better outcomes together.”
