National Friendly has announced that its award-winning suite of protection products is now available to advisers across the Primis Mortgage Network, one of the largest mortgage and protection networks in the UK.
Advisers within the Primis network will now have access to National Friendly's protection products, Accident Only Income Protection, Income Protection and Friendly Shield - the mutual's flagship product designed to provide flexible, affordable cover for clients who may not qualify for, or cannot afford, traditional policies.
Primis is one of the largest mortgage and protection networks in the UK with over 3,000 members. The partnership reflects a shared commitment to helping advisers address the protection gap by providing clients with access to flexible and affordable protection solutions, particularly for those whose circumstances may make it harder to secure traditional cover.
Graham Singleton, Chief Executive at National Friendly, said: " We’re delighted to be joining the Primis panel and working alongside advisers across the network to help broaden access to protection solutions. This partnership reflects a shared commitment to supporting clients with flexible and affordable cover options, particularly those whose circumstances may not fit traditional protection options."
Oliver Jones, Commercial Director at National Friendly, said: "This partnership is an exciting step forward for National Friendly and reflects the growing demand from advisers for flexible protection solutions that support a wider range of client needs and address the protection gap. We’re looking forward to working closely with Primis advisers and helping them access products designed for customers who are often underserved in the market."
Craig Hall, Director of Strategic Partnerships at LSL FS said: "It’s great to welcome National Friendly to the Primis panel. We always strive to give our advisers choice and flexibility and National Friendly’s focus on accessible and affordable protection solutions helps us to do that. We always want to support our advisers, provide broader options for them, stronger pricing and ultimately more ways to serve clients with products that offer the best possible outcomes for all. That’s what makes this partnership such an important strategic fit for us.”
The Primis partnership is the latest addition to National Friendly's growing network panel presence, as the Society continues to expand distribution and bring its specialist protection products to a wider adviser and client base. The move builds on National Friendly’s ongoing strategy to strengthen relationships across the intermediary market and increase access to inclusive protection solutions through leading adviser networks.
