Mortgage Advice Bureau (MAB) has appointed Joanne Brading as Interim Chief Marketing Officer.
Joanne brings over 20 years of expertise in marketing transformation, digital innovation, and customer-centric change across financial services, insurance, and utilities. Previously, Joanne has held senior leadership roles at Virgin Money, HomeServe, and MBNA, where she delivered major rebrands, data-driven strategies, and digital-first marketing models.
As part of MAB’s transformation priorities, bringing together its technology, marketing, data, product, operations, and delivery functions, Joanne will play a key role in guiding the evolution of MAB’s marketing function and focus on a number of strategic areas, including:
- Delivering compelling value propositions and seamless, customer-centric journeys.
- Driving a digital-first, consumer-focused approach to marketing and engagement
- Upskilling and fostering agility to build future-ready marketing capabilities.
Reflecting on her appointment, Joanne said: “I’m delighted to join MAB at such a pivotal point in its growth and excited about the opportunities ahead - both in terms of the proposition and the evolution of the brand. I’ve been impressed by the passion of everyone I’ve met so far and look forward to working with such an experienced team to help shape the future strategy."
“Joanne is a strategic marketing leader with a proven track record in delivering transformation, digital innovation, and commercial growth,” added Yaiza Luengo, Chief Operations Officer, Mortgage Advice Bureau. “Her appointment marks an exciting step in our journey to create a digital-first, customer-focused marketing model and deliver a strategic rebrand that reflects our ambition for the future.”
