The latest research from LandSale, the new property portal dedicated to land and rural property, has found that land in London commands an estimated average value of £105,213 per acre, almost eight times higher than the British average of £13,281 and higher than every other British region. This premium is being driven by a severe lack of available opportunities, with London land plots accounting for just 0.4% of all land currently available across the platform.
LandSale analysed its own internal data of 1,893 land-only listings of one acre or more, currently advertised across its platform, assessing average listing values, average plot sizes and estimated price per acre across Britain.
Greater London ranks as the most expensive location for land by some margin, with an estimated average value of £105,213 per acre, almost eight times higher than the national average of £13,281. However, opportunities are exceptionally scarce, with plots located within the boundary of the capital accounting for just 0.4% of all land listings analysed by LandSale.
Despite these sites being generally located around the fringes of Greater London rather than within central London itself, restricted supply, strong buyer demand and future development potential continue to support values well above those seen elsewhere in Britain.
The South East ranks second with an estimated average value of £29,492 per acre, meaning London land commands a premium of more than three times that of its closest regional counterpart. The North West ranks third at £24,142 per acre, followed by the South West at £20,295 and the West Midlands at £16,321.
At the other end of the scale, Scotland offers the lowest estimated average land value at £5,222 per acre, followed by Wales (£9,272) and Yorkshire and the Humber (£10,103). Whilst land values are lower across these regions, buyers benefit from considerably larger average plot sizes, with Scottish listings averaging 78 acres compared to just eight acres in London.
When it comes to availability, Wales accounts for the largest proportion of land listings currently advertised on the LandSale platform, representing 15.9% of all opportunities analysed. The South West ranks second at 14.6%, followed by Scotland at 12.7%.
Founder of LandSale, Adam Morris, commented:
"Whilst the wider property market has faced its fair share of challenges in recent years, demand for land remains remarkably resilient. Since launching earlier this year, we've welcomed more than 800,000 users to the platform and the level of engagement we're seeing demonstrates that buyers remain highly motivated when the right opportunity becomes available.
What this research highlights is the importance of supply and demand when it comes to land values. Opportunities associated with London are exceptionally scarce and, in most cases, are located around the outer boroughs and wider Greater London area rather than in central locations. However, the combination of restricted supply, strong demand and future development potential means these plots continue to command a substantial premium.
At the same time, the market remains incredibly diverse. Whilst some buyers are prepared to pay a premium to secure land close to the capital, others are prioritising acreage, agricultural use, development potential or lifestyle opportunities elsewhere in Britain. What remains clear is that there is strong demand for the right land at the right price and in the right location."
