L&C Mortgages adopts One Mortgage System CRM solution

One Mortgage System (OMS) has announced that London and Country Mortgages (L&C) is adopting OMS into its business

Related topics:  Technology,  Distribution
Editor | Modern Lender
13th May 2025
Dale Jannels

One Mortgage System (OMS) has announced that London and Country Mortgages (L&C) is adopting OMS into its business.

OMS’s advanced CRM system will be fully integrated within L&C Mortgages’ operations, offering significant efficiency and processing enhancements. The bespoke solution is designed to streamline workflows, improve data management, and enhance overall customer engagement.

By integrating OMS’s CRM solution, the firm further strengthens its ability to provide tailored mortgage advice and maintain its position as an industry leader.

This partnership underlines OMS’s commitment to driving digital transformation in the mortgage industry, equipping intermediary firms with the tools needed to thrive in an increasingly competitive landscape. 

Dale Jannels, Chief Executive Officer of One Mortgage System, commented:

“L&C Mortgages is one of the UK’s most recognisable and well-respected mortgage brokerages, and we are delighted to support their operations with our bespoke CRM solution. This collaboration demonstrates the flexibility and scalability of the OMS platform in meeting the unique needs of different firms. Our goal is to empower firms with cutting-edge technology that simplifies processes, improves efficiency, and ultimately enhances the customer journey.  We’re excited to where this collaboration will take us with two great teams working together to ultimately speed up the whole mortgage process for the end consumer.”

Mark Harrington, Chief Executive Officer at L&C Mortgages, said:

“Through a long and rigorous selection process, we have been determined to find the right CRM solution to fuel the next stage of L&C’s growth and transformation. 

“We’ve been impressed throughout the process at the forward-thinking solutions that OMS has to offer.  The team’s desire to understand L&C’s requirements, whilst demonstrating flexibility and partnership, will enable us to further evolve and adapt our proposition, promising an exciting new chapter in L&C’s progression.

“This will allow us to better support all our colleagues with more efficient processes and open up further opportunities to enhance the experience for our valued customers.”

OMS is the only end-to-end platform which covers a wide range of product areas including residential, buy-to-let, second charge, equity release, bridging, commercial plus general insurance, and protection and is integrated with over 45 third party providers to help automate the client journey.

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