Dudley Building Society has appointed Paul Purewal as Head of Intermediary Relations, as part of its wider growth strategy for the intermediary channel.
Paul joined the Society on January 1st and brings more than 24 years of experience from Coventry Building Society, where he held a range of senior intermediary-facing roles across corporate, field and telephone distribution.
Most recently, he spent over five years as Corporate Account Manager, working in tandem with national and regional partners.
In his new role, Paul will focus on strengthening broker relationships, improving access to decision makers, and ensuring Dudley Building Society’s lending approach and criteria are clearly understood across the intermediary market. His appointment forms part of the Society’s continued investment in intermediary distribution, as it looks to support growth across its core lending propositions.
Paul’s appointment continues the Society’s momentum following Dudley Building Society’s recent activity at the end of 2025. This includes the launch of its Skilled Worker Visa lending proposition after a successful pilot, supported by a refreshed range of mortgage products for borrowers working in the UK on a Skilled Worker Visa.
In December, the Society also launched a range of two- and five-year fixed and discount products across residential, buy-to-let, holiday let and expat lending, giving brokers more options when placing cases for homebuyers, landlords and clients based overseas.
Rob Oliver, Distribution Director at Dudley Building Society, said:
“Paul’s appointment gives us a strong start to 2026 and supports our plans to continue growing our intermediary business. Intermediary distribution is central to how Dudley works with the market, and having clear leadership in this area is important as we build on recent momentum.
“Paul also brings a real depth of experience across field, telephone and corporate distribution, and a clear understanding of what brokers value. His approach, judgement and knowledge will support how we work with brokers as our activity continues to develop.”
Paul Purewal, Head of Intermediary Relations at Dudley Building Society, said:
“I am pleased to be joining Dudley Building Society at a time when its intermediary proposition is well defined and continuing to grow. There is a clear focus on understanding brokers and borrowers properly, and on taking a considered approach to lending.
“The intermediary market continues to change, and brokers value clarity, access and consistency from their lending partners. My focus will be on working closely with brokers and internal teams to make sure Dudley remains approachable, responsive and easy to deal with, while continuing to support advisers placing a wide range of cases.”
