Building Societies Association appoints Sarah Harrison as new Chief Executive

The Building Societies Association (BSA) is delighted to announce the appointment of Sarah Harrison as its next Chief Executive. Sarah, an experienced chief executive, has over 30 years in strategic leadership roles as a public servant, working both for regulators and the government.  Sarah will take up the role from 1 December

Related topics:  Building societies,  Appointment
Editor | Modern Lender
16th September 2025
Sarah Harrison

The Building Societies Association (BSA) is delighted to announce the appointment of Sarah Harrison as its next Chief Executive. Sarah, an experienced chief executive, has over 30 years in strategic leadership roles as a public servant, working both for regulators and the government.  Sarah will take up the role from 1 December.

Sarah joins the BSA from the UK Government’s Cabinet Office, where she is currently Chief Operating Officer. Her extensive senior experience of government and regulation, her expertise in communications and corporate affairs and her leadership roles in relation to both consumer engagement and digital transformation ideally equip her to take on the leadership of the BSA at such a pivotal moment.

Sarah’s previous roles include Chief Operating Officer at the former business department (BEIS), Chief Executive of the Gambling Commission and senior roles at the energy regulator, Ofgem. Her earlier career was in government and public relations consultancy.  Sarah, who will be the BSA’s first female CEO, will be taking over from current Chief Executive, Robin Fieth, who is leaving the BSA after 12 years.

Sarah was awarded an MBE for services to Consumer Protection in 2016 and was made a Companion of the Order of the Bath (CB) in the 2025 birthday honours for services to Government Productivity and Regulatory Excellence. 

Sarah Harrison said:

“As a strong advocate of the customer-ownership business model I feel really privileged to be asked to join the BSA, representing building societies and credit unions which provide vital financial services to consumers and communities across the UK.

“With the Government’s commitment to double the size of the mutual and co-operative economy, now is such an exciting time for the sector and a real opportunity to contribute to the growth and well-being of the UK economy.

“Financial services are critical to the Government’s growth ambitions and I’m looking forward to working with the sector and stakeholders to ensure building societies and credit unions interests are at the heart of this ambition.”

Julie-Ann Haines, Chair of the BSA said:

“After an extensive recruitment process, we are delighted that Sarah has agreed to lead the BSA. She comes to us with significant leadership experience alongside energy and passion for the mutual model.

“I’m confident she will provide the strategic leadership to continue to develop the role of building societies and credit unions at the heart of a thriving UK financial services sector.

“I would like to thank Robin Fieth for the outstanding contribution he has made during his 12 year tenure. Having joined the BSA while the sector was still bruised from the de-mutualisations of the 1990s and the 2008 financial crisis he has led us back to the thriving heart of financial services with mutuals on the march. We wish him all the very best for the future.”

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