Broadcaster Sally Mitchell joins Versed Financial

Versed Financial, an Appointed Representative of mortgage, protection and financial planning network, Rosemount Financial Solutions (IFA), has appointed broadcaster and mortgage expert, Sally Mitchell, as a mortgage and protection consultant. 

Related topics:  Appointment,  Rosemount AR
Editor | Modern Lender
4th June 2025
Sally Mitchell

Versed Financial, an Appointed Representative of mortgage, protection and financial planning network, Rosemount Financial Solutions (IFA), has appointed broadcaster and mortgage expert, Sally Mitchell, as a mortgage and protection consultant. 

Sally is well known and highly respected within the industry for her appearances on TV and radio discussing the mortgage market. Her insightful commentary has helped simplify mortgage and protection products, particularly for those navigating high-value purchases.

Sally reached out to Kim Balasubramaniam and Katrina Horstead, co-founders of Versed, following the firm’s early eye-catching growth. Versed joined the Rosemount network last year in order to achieve Kim and Katrina’s ambitions of providing their clients with a full financial planning service, beyond covering purely mortgages and protection.

Kim Balasubramaniam and Katrina Horstead, co-founders of Versed Financial, said: 

“Sally is a fantastic addition to the Versed team, bringing a wealth of experience and a brilliant reputation for delivering a personalised service. To have attracted the attention of an adviser of Sally’s calibre shows we are establishing Versed as a trusted name in financial advice.”

Sally Mitchell added: 

“I was keen to join Versed because it was clear we have a shared passion for demystifying financial issues, and helping our clients to secure their financial futures. I can’t wait to get started, delivering a bespoke service in a boutique setting for both existing and new clients.”

Ahmed Bawa, CEO of Rosemount Financial Solutions (IFA), commented: 

“The growth of Versed Financial since joining the Rosemount family has been wonderful to see. Kim and Katrina wanted their business to provide clients with the full financial planning experience, but could not do so as part of their previous network. Rosemount is one of the fastest growing networks in the country, and advisers are joining us because we enable them to build the business they aspire to run, rather than acting as a blocker on their ambitions.”

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