As the UK’s most comprehensive financial services review site, we have consistently worked to connect businesses and consumers through meaningful insights. This year, we’ve taken significant strides in achieving that mission, marking a decade of excellence and innovation.
2024 has been a year of remarkable growth. One of our proudest achievements was reaching 2.2 million reviews on our platform, a significant leap from 1.5 million the year before. This milestone is a testament to the trust and engagement of our community, and reflects the collective effort of our team to create a platform that adds real value.
Driving innovation and valuable insights
We’ve continued to collaborate with our sister site, Be Clever With Your Cash. Its audience has grown significantly, offering expert advice to help millions make smarter financial choices. Together, we’re building a platform that empowers consumers with expert insights and real-world reviews.
Our Data and Analytics team has been instrumental in producing actionable insights for our clients. By delivering a record number of insight reports and achieving the highest-ever response rate for the Mortgage Lender Benchmark, they’ve reinforced our reputation as a trusted source for financial services feedback.
At Smart Money People, innovation is at the core of everything we do. This year, our Product team introduced a streamlined review process that achieved an impressive 96% completion rate. By simplifying the way users share their experiences, we’ve expanded our dataset and made it easier for businesses to act on consumer feedback.
Beyond technological updates, we’ve launched impactful tools and campaigns that bridge the gap between businesses and consumers, driving transparency and trust across the financial services sector.
Building meaningful connections
Collaboration has been key to our success in 2024. Across every department, we’ve strengthened relationships with consumers and clients alike. Our Business Development team has gained new partnerships and broadened the adoption of our insights and tools within the financial services industry.
Meanwhile, our Events team hosted industry-leading awards ceremonies, bringing together hundreds of professionals to celebrate excellence in financial services. These events, complemented by creative campaigns and engaging content from our Marketing team, have strengthened our position as thought leaders in the industry.
Shaping the future
At the heart of our success is our team. This year, we welcomed talented new members across all areas of the business. Their fresh perspectives, expertise, and energy have been critical to our progress. Regular collaboration and strategic alignment have ensured that we remain agile and focused on our goals.
As we reflect on 2024, we’re proud of what we’ve achieved and excited about the future. Our focus remains on growing together with our clients, partners, and community. Whether through expanding our offerings, delivering deeper insights, or building meaningful connections, we’re committed to shaping the future of financial services.
Here’s to another year of innovation, collaboration, and success.
See Smart Money People’s review of the year 2024 in full.
