Atom bank secures hat-trick of Smart Money People wins

Atom bank has been named the Best Bank in the Smart Money People Mortgage Lender Benchmark for the third consecutive survey

Related topics:  Awards,  Challenger Banks
Editor | Modern Lender
4th December 2024
Hattrick

Atom bank has been named the Best Bank in the Smart Money People Mortgage Lender Benchmark for the third consecutive survey.

In the latest survey, covering H2 of 2024, Atom bank topped the Bank category with a score of 94.2%. This is the third consecutive report in which Atom has been named Best Bank.

Atom bank’s score of 94.2% from brokers was also the highest score achieved by any mortgage lender across the four sectors in the report – bank, building societies, lifetime and over-£4bn lenders – and significantly above the average of 83.4%.

The digital lender was the highest rated of any bank or building society in six out of the seven categories tracked in the survey, scoring most highly for its online tools and systems (94.7%) and ease of determining product eligibility (93.7%).

The bi-annual survey polls thousands of brokers from across the country, compiling their thoughts and experiences about the state of the mortgage lender landscape. In total, 116 mortgage lenders were reviewed by intermediaries.

The accolade follows Atom bank recently becoming the UK’s highest rated bank on Trustpilot by its savings and mortgage customers.

Chris Storey, Chief Commercial Officer, said: “To top this poll once is an extraordinary achievement, let alone to secure a hat-trick of wins.

“To not only be named the best bank, but to score the highest of all lenders, is testament to the hard work that has been done by everyone at Atom bank to get us to a position where our offering is industry leading.

“This study is the largest piece of independent research utilising broker feedback in the industry, and speaks volumes about the standing of Atom bank amongst the broker community. We have built a reputation for our often market leading speed to offer times, something brokers and our customers clearly value. Pair this with our flexible lending criteria, ongoing support for underserved areas of the market through our Near Prime offering and a fantastic level of service, and it’s no surprise that brokers continue to see us as the best bank out there.

“Our customers are seeing the fruits of our labours too, which is why we are now the UK’s top-rated bank on Trustpilot. But we don’t believe in standing still, and so will keep striving to find ways to deliver an even smoother, faster journey for our broker partners and their customers.”

Jacqueline Dewey, CEO of Smart Money People, said: “Topping the best bank category for three consecutive editions of the Mortgage Lender Benchmark is an exceptional achievement. It’s clear that Atom bank is delivering a consistently high service to brokers and their clients, irrespective of what’s going on in the market.”

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