Square 1 Media, the award-winning specialist PR and marketing agency, has today launched a new Sales Team Training service designed for businesses working with, and operating in, the advisory profession.
The new service supports adviser-focused brands, including lenders, distributors, lawyers, surveyors and tech firms, where their sales teams are the main, and often only, regular point of contact with advisers.
Square 1 Media’s Sales Team Training has been created to help these business ensure they are delivering message consistency across their entire team.
Alex Hammond, Co-Founder of Square 1 Media, commented:
“Sales Team Training is not sales training. In a market where clear and consistent communication plays a critical role in brand perception, our service focuses on how sales professionals communicate, how they present core messages, and how they handle challenge in adviser-facing conversations, events and public forums”.
Square 1 Media said the Sales Team Training will equip participants with the confidence and clarity to represent their business consistently across one-to-one adviser meetings, presentations, round tables, roadshows, conferences and panel discussions.
It is suitable for business development managers (BDMs), key account managers, sales managers, regional heads and internal or telephone-based BDMs, as well as anyone who regularly speaks on behalf of their business with advisers.
Hammond added:
“This training is about making sure sales team members are aligned with wider business key messages, comfortable with outlining these and able to handle challenge without drifting off message.
“Our experience shows that even the most confident of sales staff can deviate in how they communicate a brand’s proposition and often get stuck in old habits or revert to old messaging. This training provides an opportunity for teams to reset, share ideas, sharpen skills and ensure they are delivering message consistency to advisers.”
Square 1 Media’s Sales Team Training can be delivered in person or virtually and includes a discovery stage, tailored training materials, live workshops and optional ongoing support ahead of campaigns, events or major industry appearances.
