Selina Finance, a Certified B Corp and specialist lender offering Home Equity Lines of Credit and secured homeowner loans, has launched the option of no-valuation products by adding an integration to Hometrack within its Broker Portal and via its broker API.
The upgrade gives brokers instant access to Hometrack automated valuations (AVMs) at no cost to either the broker or borrower.
Hometrack is one of the UK’s most widely used automated valuation providers, supplying property data and analytics to banks, building societies and specialist lenders. Its integration into the Selina Finance Broker Portal means brokers can now see an instant valuation figure at application stage and progress cases without a physical valuation where the figure meets Selina’s criteria.
Brokers will also see straight away when a Hometrack AVM is not eligible, ensuring clear expectations from the start. If a broker or client wishes to use a different figure, there is still the option to move to a drive by or full RICS valuation.
Key benefits for brokers include:
- Clarity at application: Brokers will see the Hometrack figure immediately, along with instant visibility where a Hometrack AVM is not eligible. The process involves no extra steps and no additional checks.
- Faster processing: Cases that meet criteria can progress sooner as there is no need to wait for surveyor availability, supporting faster ESIS decisions.
- Lower costs: The instant valuation is provided at no cost to the broker or client.
- More flexibility: Brokers can still switch to a full RICS valuation if they disagree with the Hometrack figure.
The update forms part of Selina’s drive to improve clarity, reduce processing times, and lower costs for brokers and their clients. By removing the need to wait for a surveyor when suitable, the new process gives brokers more control and removes delays that often slow down case progression. All the key information sits in one place inside the portal, making case preparation smoother from the outset.
Matthew Batte, Head of Intermediaries at Selina Finance, said:
“The launch of our no valuation products with the addition of Hometrack is a clear step in our plan to make the process faster and simpler for brokers. Instant valuations where criteria are met means fewer delays, less cost, and a smoother experience. Brokers told us they wanted more clarity and more control at the point of application, and this upgrade hits that brief exactly.”
