New research reveals how aspiring landlords plan to finance BTL investments

Market Financial Solutions commissioned leading market research agency Opinium to survey a nationally-representative group of 2,000 UK adults. It found that one in three (33%) want to own a BTL property in the future, rising to 54% among those aged 18-34

Related topics:  Buy to Let,  Research
Editor | Modern Lender
25th June 2025
Paresh - MFS

A combination of diligent saving habits, working extra shifts and seeking the support of family members is how the UK’s aspiring buy-to-let (BTL) landlords intend to purchase their first rental property, a new study has found. 

Market Financial Solutions commissioned leading market research agency Opinium to survey a nationally-representative group of 2,000 UK adults. It found that one in three (33%) want to own a BTL property in the future, rising to 54% among those aged 18-34. 

Of those with aspirations of being a landlord, the survey uncovered that 52% are setting aside money each month to make this dream a reality. Meanwhile, 44% are working (or have worked) extra hours to help them earn more and achieve this goal. 

Elsewhere, a third (33%) of those who want to buy a BTL property said they are currently living with friends or family members to allow them to save on rent or mortgage payments, with 30% saying they have asked or would ask for financial support from family members to enable this purchase. 

Of the aspiring landlords who currently do not own their own home, 24% said they would consider buying a BTL property before becoming a homeowner. 

Paresh Raja, CEO of Market Financial Solutions, said: “Millions of Britons still have ambitions to invest in property and become a landlord. But with the rise in property prices over the years, would-be BTL investors today may find it more challenging to build a portfolio than was the case 20 or 30 years ago, which is why it’s so interesting to see the different financial strategies they are deploying to turn their ambitions into a reality. 

“As a specialist BTL lender, we know that first-time landlords can find it difficult to access mortgages. For instance, someone seeking a BTL mortgage to purchase an investment property before they own their own home (as our research shows can be the case) may raise questions for a lender as to whether the borrower will indeed let the property or move into it themselves. That’s just one example of the barriers first-time BTL buyers can face in the mortgage application process, which is why brokers play such an important role in connecting those individuals with lenders best placed to support.”  

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