Unlocking growth through smart delegation – Why outsourcing wins

Mel Spencer at Target Group looks at how growth can be unlocked through smart delegation and why outsourcing wins

Related topics:  Blogs,  Technology
Mel Spencer | Director of Growth, Target Group
16th September 2025
Melanie Spencer

The term outsourcing has become associated with the delegation of an organisation's tech facilities to an outside provider.  Technically, however, it can describe almost any corporate activity that had once been carried out using internal resources but which is now managed by an outside vendor.  Even before the term entered common business parlance back in the sixties, companies had been outsourcing advertising, legal services, and couriering for decades – Freshfields was founded in the late eighteenth century.

Recently, however, the global outsourcing industry has been navigating some choppy waters.  While Donald Trump’s trade wars excluded services, they have, nevertheless, created economic uncertainty, delaying business decisions.  And we’re just as busy grappling with the opportunities provided by AI, looking at finding practical uses for the cornucopia of technology being developed by pioneering companies such as OpenAI, xAI and Anthropic.  Tech firms are busy building AI agents and implementing AI deals with our customers, where there is “strong demand” for our AI products and services.  But tech firms like Target are affected by this AI revolution as much as our customers. 

But while there’s plenty of change and uncertainty afoot, outsourcing still works as a concept because the fundamental benefits remain unchanged.  

For one, outsourcing grants businesses access to highly skilled professionals.  Vendors employ experts with deep knowledge in fields like software development, cybersecurity, or AI.  These specialists stay updated with industry trends and technologies, delivering quality work that might be challenging for an internal team to match. For instance, a building society outsourcing its IT infrastructure to a dedicated provider benefits from cutting-edge solutions without investing in costly training programmes.  This access to niche expertise allows organisations to maintain a competitive edge – by tapping into this reservoir of skills, organisations can foster long-term growth.  

Cost also drives the adoption of outsourcers.  Outsourcing can lower operational expenses significantly by eliminating the need for substantial in-house investments.  Businesses avoid costs associated with hiring full-time staff, such as recruitment fees, salaries and training.  External providers, often based in regions with lower labour costs, deliver services at a fraction of the price of maintaining an internal department.  Outsourcing business processes to a vendor in a cost effective region like India can save an organisation tens- – maybe hundreds- – of thousands of pounds every year.  It reduces capital expenditure on infrastructure like office space or equipment, as vendors typically supply their own resources.  

Scalability is another factor.  Outsourcing provides businesses with the flexibility to scale operations swiftly in response to demands.  Vendors can adjust the level of service – whether increasing support during peak seasons or scaling back during quieter periods – without the logistical challenges of hiring staff or making redundancies.  This adaptability ensures organisations remain agile, avoiding the delays and costs associated with restructuring in-house operations.  Additionally, outsourcing allows organisations to expand into new markets or launch new products with less risk – as vendors can provide tailored support for specific projects.  This scalability can foster innovation, enabling companies to experiment with new strategies.  By relying on external partners, businesses can respond to opportunities or challenges quickly and efficiently, ensuring they remain competitive.  

There’s also the question of focus.  Outsourcing enables businesses to concentrate on their primary objectives by delegating peripheral tasks to external vendors.  Non-core functions, such as facilities management, call centre operations or data entry, can consume significant time and resources, diverting attention from strategic priorities like product innovation or market expansion.  Outsourcing these activities streamlines focus, boosts efficiency and fosters innovation – management and employees are not bogged down by routine tasks that aren’t going to move the needle.  Senior leadership teams can prioritise tasks like long-term planning.  Human resources are channelled into areas that generate the most value.  Outsourcers, on the other hand, have established processes and can handle ancillary functions seamlessly, ensuring consistent performance without requiring constant oversight.  

In conclusion, outsourcing empowers organisations to thrive by leveraging specialised expertise, reducing costs, and enhancing scalability.  These benefits enable businesses to focus on their core strengths, optimise resources, and adapt to changing market conditions.  By strategically outsourcing non-core functions, companies can achieve operational excellence and drive sustainable growth in an increasingly competitive global landscape.  

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